The government has directed the country’s major telecom providers to increase mobile data bundle volumes by as much as 15% beginning July 1, part of a broader push to expand digital access and affordability.
At a press briefing Tuesday, Communications and Digitalisation Minister Sam George said the mandated adjustments will apply across all major operators—MTN, Telecel, and AT—marking a significant shift in the country’s mobile data landscape.
“Starting July 1, AT Ghana will implement a 10% increase across all its data offerings,”Mr. George said. “For instance, the current GHC400 ($27) package, which provides 195 gigabytes, will be adjusted to deliver 236 gigabytes.”
Telecel Ghana will enact a similar 10% boost, with its GHC400 plan expanding from 90 to 250 gigabytes—a more than twofold increase in that tier.
Meanwhile, Scancom Ghana Ltd., which operates under the MTN brand and holds the largest share of Ghana’s mobile market, will implement a 15% increase across its data products. The company will also reinstate its previously discontinued GHC399 bundle. That plan, which had been replaced with a GHC350 package offering 92.88 gigabytes, will now return to its original price point and provide 214 gigabytes.
The government’s move comes amid growing demand for affordable data and follows months of public pressure over rising connectivity costs in the West African nation.
Industry analysts say the directive may weigh on operator margins in the short term but could stimulate broader data consumption and support long-term subscriber growth.
Source:TheDotNews