Minister for Communication, Digital Technology, and Innovations, Samuel Nartey George, has pledged to secure a reduction in DStv subscription rates amid mounting public dissatisfaction with the pay-TV service’s pricing structure.
Speaking at a press briefing on Thursday,July 3, Mr. George said the Ministry is actively engaging representatives from Multichoice—the South African-based parent company of DStv—to address what many consumers see as excessive pricing that fails to reflect Ghana’s current economic realities.
A key meeting between Ghanaian officials and DStv representatives from both Ghana and South Africa is scheduled for July 4. Mr. George emphasized that the discussions will focus on affordability, service quality, and pricing fairness.
“The pricing structures must be responsive to Ghana’s economic context,” Mr. George said. “I won’t leave tomorrow’s meeting without securing a drop in the pricing of DStv. That is a solemn promise I make to you.”
The announcement follows increasing criticism from subscribers, who argue that DStv’s rates have become unsustainable amid inflation and broader cost-of-living concerns. Mr. George described the talks as part of a broader push for regulatory accountability and said the Ministry remains committed to ensuring that digital services remain accessible and equitable for Ghanaian consumers.
Source:TheDotNews