Ghana’s leading telecommunications providers have begun rolling out government-mandated increases to mobile data allocations, offering subscribers between 10% and 15% more data per bundle starting Tuesday, in a bid to ease rising public frustration over the cost of internet access.

The Ministry of Communications and Digitalisation, which led the initiative, says the move is part of a broader digital access strategy aimed at improving affordability and inclusion across the country’s growing internet user base.

Under the new policy, mobile operators MTN Ghana, Telecel, and AT have revised their data offerings. Telecel and AT have increased data volumes by 10% across all bundle tiers, while market leader MTN has implemented a 15% upward adjustment.

The most pronounced increases are in premium data packages. Telecel’s GHC400 ($30.50) bundle now provides 250 gigabytes of data, nearly tripling the previous 90GB cap. AT has lifted its GHC400 package from 195GB to 236GB. MTN has reintroduced its GHC399 bundle—last seen in 2023—with 214GB of data, up from the 92.88GB previously offered under a GHC350 plan.

“This is about realigning value to customer expectations and addressing longstanding complaints about data affordability,” Communications Minister Sam George said in a statement. He has tasked the National Communications Authority (NCA) with enforcing the adjustments and warned that non-compliant carriers will face regulatory penalties.

Leading up to the July 1 rollout, operators began issuing customer advisories outlining revised data structures. Analysts say the changes could put pressure on margins in the short term but may boost subscriber satisfaction and retention in an increasingly competitive telecoms market.

Ghana, one of West Africa’s fastest-growing digital economies, has seen surging demand for mobile data in recent years, driven by remote work trends, online education, and streaming services.

Source:TheDotNews